A year-long social media campaign designed to support the Tłı̨chǫ Post-Secondary Division by creating a consistent, engaging, and culturally meaningful digital presence for students and the community. The campaign established a visual communication system to guide social media interactions throughout the year, making educational resources, updates, and opportunities more accessible to a younger audience.

The visual identity was developed around a series of custom characters representing Tłı̨chǫ community members, including two post-secondary students, parents, and grandparents, creating relatable stories that reflect the experiences and support systems of Tłı̨chǫ learners. Inspired by beadwork created by a Tłı̨chǫ artist, the campaign incorporated cultural patterns and a vibrant colour palette to create an energetic and welcoming visual style. The result is a flexible social media design system that celebrates Tłı̨chǫ identity while connecting with students through approachable and engaging content.

Tłı̨chǫ Post-Secondary Division Social Media Campaign